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Personal brands for Dubai real estate

The agency behind Dubai's most recognised real estate agents.

A full-cycle personal brand production company. Over 1 billion AED in sales for our agents, with zero ad spend.

1B+ AED
in sales for real estate agents
27+
successful cases with agents
100%
organic reach, no paid ads
4–5 hrs
a month of the client's time

Their words. Their numbers. On camera.

Tap any cover to hear the client's own feedback, played right here.

Kamil Magomedov
Real estate investment advisor
27M
views. And a company of his own.

Two years ago he called himself an old school agent with almost no social media presence. Today developers come to him for his opinion, and he films two hours every three weeks.

"Don't work with Emir. Leave some space for us."

Full interview › Instagram ›
Anna Homenko
Premium company formation, Dubai and Cyprus
545K
new followers. Starting from 21.

Anna lives in Cyprus full time and flies to Dubai for one four-hour filming session every 45 days. She is now the most followed Dubai business advisor online, and sold 5 properties without being an agent.

Full interview › Instagram ›
Myrto Nikolarakou
Agency owner, Dubai and Greece
100M+
AED sold. In six months.

She was an employed agent with a small following. Five deals closed two weeks after her first videos went live. She opened her own company in Dubai and a second in Greece, and at one point asked us to stop posting because she could not handle more leads.

"I wish I had done it sooner."

Full interview › Instagram ›
Ayah Dahabi
Ellington
No. 1
agent at Ellington. Out of 70.

Her first two videos went viral and changed her career. Ellington agents and developers began copying her content, she closed a major client fully online, and an investor who watched her offered to open an agency for her.

Full interview › Instagram ›
Orhan Ipek
Founder, Ipek & Partners
50M+
AED in sales. From Reels and TikTok.

From 10,000 to 120,000 followers and from cold calling to daily inbound clients. He went from a solo agent to leading a 14-agent brokerage in Opus Tower, and now runs his own in-house media team.

Full interview › Instagram ›

More client results. A unique approach for each.

Anna Gazizullina
250M
organic views in 3 months.

After 200+ videos with other teams and no results, her third Reel with us reached 20 million views in a week.

Full interview ›
Taya
10M
views and 30,000 followers from 20 videos.

In less than two months, with two filmings of two hours each.

View her profile ›
Fabrizia
90M AED
in sales in her first year in real estate.

One of Emir's first clients in Dubai, now one of the most recognised agents in the city.

Full interview ›
Mosaab
6M AED
in sales after only 6 videos.

AED 300,000 in commission, and his own company after 9 videos.

Full interview ›
Yasmine
100,000
followers with 17 videos.

She started from scratch, when only family and friends watched her profile.

Full interview ›
Anastasiia
100K
followers and her own company in 4 months.

Video number five went viral and the inquiries followed.

Full interview ›
Lasse
18K+
followers, from 2,328.

One Reel at 5.3M views, 7.8M+ on his top three.

View his profile ›
Lubna Tarabih
Lubna Tarabih
45,000
followers and 400+ leads from zero.

She went from working in an agency to running her own company.

Full interview ›
Monika
Monika
99K+
followers on Instagram, from 3,300.

One Reel at 9.5M views and a strong international brand.

View her profile ›
Kateryna
Kateryna
40K+
followers, from 6,662.

One Reel at 6.4M views, 8.5M+ on her top three.

View her profile ›
Liberate
Liberate
35K+
followers from a brand new page.

One Reel at 9.3M views, 10M+ on the top three.

View the profile ›
Elvira
Elvira
53K
followers on Instagram, from 13K.

30+ videos released in the first month, under 6 hours of filming.

View her profile ›
Jordan
Jordan
+20,000
followers in 60 days.

After two years and 180 videos of posting on his own. Record Reel at 1.5M views.

View his profile ›
Jodie
Jodie
10K+
followers and 10 million views in two months.

After six months of posting with no results.

View her profile ›
Maria Stavrou
Maria Stavrou
30,000
followers from scratch.

Over 8 million views on TikTok, with 4 hours a month on content.

View her profile ›
Madina
Madina
7M
views in her first 30 videos.

Started with 10 followers and no leads from online.

View her profile ›
Esther
Esther
10,000
followers in three months, from 1,000.

Over 5 million views, after three other teams brought 20 new followers in a year.

View her profile ›
Patricia
Patricia
10,000
new organic followers in one month.

Over 3 million views. She had 360 followers before.

View her profile ›
Marta
Marta
15K+
followers, from under 5,000.

One Reel at 1.1M views, 2M+ on her top three.

View her profile ›
Mehmet
Mehmet
14K+
followers, from 7,187.

One Reel at 1.4M views, 2.7M+ on his top three.

View his profile ›
Ariana
Ariana
18K+
followers, now an independent broker.

Left her agency after building her personal brand.

View her profile ›
Tobias
Tobias
10,000
new organic followers.

Over 5 million views on TikTok. Leads came only from ads before.

View his profile ›

Why agents trust us.

Since 2024

Guaranteed results.

The first agency in this market to guarantee results, since the beginning of 2024. You pay nothing extra until you receive the results promised in your agreement.

On camera

27+ public cases.

Every result on this page is public: the client's account, their interview and their numbers. Open any of them and check.

By choice

Boutique on purpose.

Quality over quantity. We decline nine out of ten agents who inquire, so every client gets our full focus.

How we work

We choose our own clients.

Quality over quantity. We purposefully remain boutique and decline nine out of ten agents who inquire, so our doors stay open for the best and every client gets our full focus on delivering the strongest possible result.

No sales team
No cold outreach
No discounts
No installment plans
Step 1

Unpacking.

We study your personal and professional identity, your strengths and your goals, then build the positioning that makes you stand out to your ideal clients.

Step 2

Content plan.

30 scripts written line by line that present you as an expert and as a business. You write nothing.

Step 3

Filming and editing.

Turnkey shoots in Dubai. A typical session is two hours for 10 to 15 videos. You receive ready-to-post videos.

Emir Gurbanov
Founder

Emir Gurbanov.

Personal Brand Producer.
2019
Started on TikTok when it was considered (cringe). In the next two years he built a page of half a million followers and pivoted into social media management.
2022
Moved to Dubai and began building the first personal brands for agents. Those clients are now among the top 10 recognised agents in the market.
2024
Brought gamification and quiz formats to real estate Reels in Dubai. 7 of the 27 agents who worked with us launched their own companies after four to six months, and the market copied the formats.
Today
Over 27 successful cases with real estate agents across Dubai. Over a million followers in combined audience, and over a billion dirhams in sales for those clients.
@emir.socials on Instagram ›

Questions agents ask first.

What does it cost?

Our clients talk about it openly in their interviews. Myrto invested 100,000 AED and Kamil answers whether 150,000 AED was worth it. His summary: one deal pays for a full year of content. Apply and Emir will go through the details with you.

How much of my time does it take?

Myrto spends four to five hours a month on content. Kamil films two hours every three weeks. Taya reached 10 million views from two filmings of two hours each.

I already tried other teams.

So did several of our clients. Kamil turned us down in 2024, tried other teams for a year and came back in 2025. Anna Gazizullina made 200+ videos with different teams and saw no results before her third Reel with us reached 20 million views in a week.

Do views turn into real buyers?

Myrto sold over 100 million AED in six months, mostly to buyers who found her online, and 90% of her clients fly in from abroad after watching her videos. Orhan attributes 50 million AED in sales to Reels and TikTok.

Is this the right time to start?

Kamil and Myrto both kept closing deals through the Middle East events of 2026. Myrto had four clients fly in during June.

Apply for a place.

Emir reviews every application personally and reaches out if he sees a good match.

Or WhatsApp +971 50 486 5709 ›
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